What I’m writing is purely my opinion. I’m not claiming it will be like this. Maybe I’m wrong. But this is my view after the last three and a half months, during which I work with artificial intelligence every day and have two video studios in this field. I saw the first AI ad in December 2025 on Slovenian television, and back then I thought that most companies in the world already used it when it came to video commercials. In the last week, I noticed two more ads made with the help of artificial intelligence, and if I hadn’t been following this scene and seen videos on Instagram, even I, who follows this, would not have recognized that they were made with artificial intelligence. At the same time, I am convinced they were at least ten times cheaper than the classic ads we otherwise watch on television. This is just one concrete example of the direction things will develop in. In January I started researching and learning, and honestly I felt like I was already too late, but I wasn’t. Today, in April, I have the feeling that artificial intelligence is everywhere. New tools every day, new models, new possibilities. But at the same time I have another very strong feeling: we are only at the beginning.

If I’ve learned anything in these months, it’s that development is moving brutally fast. What looks average today will be good in a month. What works OK today will be excellent in half a year. And yes, we are being bombarded from all sides. Personally I don’t like such a world very much—too many phones, too little genuine contact—but that’s another topic. Something else is more interesting.

People are resisting. And a lot. If I look at the comments on LinkedIn, I’d say 90 percent of people are resisting. It’s mainly those who deep down feel that their job position will be replaceable or threatened in the future, even though they don’t want to admit it. And the comments are always the same: that it isn’t authentic, that everything is artificial, that everything looks the same. And the most interesting thing is that this often comes from people who will be affected the most by these changes. We got a comment under our ad saying that video production should remain video production. I click on the profile and the person was a videographer, so he professionally works in filming movies and commercials. Instead of investing his energy into upgrading his skills, he is wasting time commenting on our posts. It’s like fighting windmills. Neither I nor he will stop the development of artificial intelligence.

This constantly reminds me of a story from the past. In the 80s and 90s, when computers started coming into companies, a huge number of people resisted. They said it wasn’t necessary, that it was too complicated, that it would never replace real work. Many believed computers were just some fad for tech enthusiasts. Even big companies didn’t understand where this was heading. At IBM, in the early stages, they underestimated how big the personal computer market would be, and the idea that almost every person would have a computer at home or even in their pocket seemed exaggerated. But the problem was not the technology; the problem was that they didn’t understand where the world was going. Computers didn’t disappear, they didn’t remain a niche thing, they became the foundation of almost every industry and changed the way of work, communication, and business. Today it is hard to imagine a company without a computer.

That is exactly what I see today with artificial intelligence. I hear the same sentences, only the terms are swapped. Instead of saying computers will not replace work, today I hear that AI will not replace this or that, that it isn’t real quality, that people will always choose a human. People do not realize that with AI we can do a huge number of things for which we do not need ten people, but one bot that runs everything for us and is more efficient and much cheaper. Every company thinks the same: how to reduce costs and how to increase revenue. And if artificial intelligence can do the work of multiple people faster and cheaper, someone will take advantage of that. It is already happening. This is not theory. This is reality.

And now, let’s be clear. I am probably the first one who doesn’t especially like such a world. I’m not someone who is enthusiastic about everything becoming digital, artificial, and automated. Honestly, I liked the time when everything was more genuine. For example around 2010. Technology was already at a high level, but we still socialized more, we were together more. We didn’t just text messages, we actually saw each other. Today it is often the opposite.

But reality is as it is. Whether we like it or not, the world is moving in this direction. And here the question is not whether this will happen. It is already happening. None of us will stop the development of artificial intelligence. But we can decide how we will react to it.

Those who notice in time and understand where the world is going can already help themselves enormously with this today. Those who continue to close their eyes will very likely have problems in the future.

On one hand this is bad, on the other hand a huge opportunity. Today you can automate your work, create your own tools, build a new source of income without a large team. If someone took one hour a day and learned for one year, I am convinced they could find a better opportunity than they have today. Because I work in the video world, I see this especially clearly. A lot of people are resisting, but the reality is that AI video is faster, cheaper, and increasingly better. That does not mean traditional production disappears; it does mean that the combination will win.

If I look ahead, I cannot imagine a company without artificial intelligence in a few years, honestly I can't. I also think a rather turbulent time awaits us, layoffs are possible and some kind of reset in the market, because once companies start optimizing, things move quickly. That is my view. Maybe I’m wrong, maybe not. But if I had to give one piece of advice today, I would say it very simply: start learning artificial intelligence, because I have the feeling that in a few years the question will no longer be whether you use it, but how well you know how to use it, and those who know how will have a huge advantage. Time will show anyway.

In the next blog I will write about how I have personally already saved a lot of money by using artificial intelligence, how you could too, and which professions will in my opinion be under the most pressure or will have to adapt the most.

Rok Z.